Exclusive: Rivian to sell "carbon neutral" add-on with electric trucks – Axios Pro

Illustration: Gabriella Turrisi/Axios

Rivian plans to begin selling a carbon neutral add-on with its luxury electric pickups and SUVs, CEO RJ Scaringe tells Axios. Why it matters: The automaker is tapping into drivers' guilt around their carbon footprint to generate fresh revenue streams in the expensive electric vehicle industry.

Click on this link to read the rest of the report.